Nowadays, celebrities are often found in the three-block stretch the world knows as Rodeo Drive. All the best designers, from Armani to Gucci; from Cartier to Tiffany, can be found there. One thing is for sure. When you own real estate in Beverly Hills, you’ll never be far from the most exclusive and desirable fashion to be found anywhere.

Worldwide, Rodeo Drive in Beverly Hills is synonymous with haute couture fashion. When speaking of the road, people generally refer to the three-block stretch that connects Wilshire and Santa Monica Boulevards. One of Beverly Hills’ most recognizable areas, the most fashionable section is a European-style shopping center known as Via Rodeo, located at the intersection of Rodeo Drive and Wilshire Boulevard.

While the current shopping paradise has been in place since the 1970s, the history of the road actually extends back hundreds of years. In 1838, Dona Maria Rita Valdez de Villa was granted a deed to the area following the death of her Spanish soldier husband. She ran the Rancho Rodeo de las Aguas until she sold it in 1854 to Benjamin D. Wilson and Henry Hancock for $4000. The Beverly Hills Hotel is located where her house once stood. In 1906, developers purchased the land and kept the name Rodeo as a nod to its history.